Basic Guide to setup Google Adsense Account Part 3

LEARN ON HOW TO SET-UP A GOOGLE ADSENSE ACCOUNT (PART 3)
Besides the essential customization like selecting the Ad type, Ad layout and colors, there are some other customizations that you can apply your Adssense account. In fact, some of these can quite easily be treated as essential customizations (based on the context of your website) e.g. 'filters' is one such customization that is quite important. Let's take a look at what these additional customizations are

Filters
Google allows you to set-up custom and filters for your websites ( note that this is in addition to the screening of ad content that Google does by default). By setting up filters you can block competitive ads and other Ads that you don't want to display on your website. In fact, filters are a must if your website sells a product or a service (unless you want to promote your competitors through your website).

Alternate Ads
This is something that can help you in preventing under-utilization of the ad space on your website. Alternate Ads are the Ads that you would want to show up on you website in case sufficient content-relevant Ads are not available. If you don't specify alternate Ads and if there are insufficient content-related Ads available, Google Adsense program will serve charitable Ads to your website ( Ads which don't earn revenue for your).

Reporting And Performance Tracking
You can even customize the reporting and performance tracking options for your Adsense account. One important tool in this regard is the use of channels to study the performance of Adsense Ads from various perspectives. However, you might decide to take this up later down the line (maybe 1 month after setting up your Adsense account.)

SETUP YOUR GOOGLES ADSENSE ACCOUNT
PART 1 AND 2
PART 3
PART 4